1. Won't my F&I manager hate this program?
2. Shouldn't we at least pack the payment estimate with a service agreement and a little room for some credit insurance?
3. My F&I department doesn't like anything, and wants absolute control of all matters dealing with the financing of cars. I'll bet they'll hate this system.
4. When rebates from the factory change, which sometimes is pretty often, we have to update hundreds of paper net sale price tags. Can you help?
5. Is the Payment Ranger™ expensive?
6. How about support for the system? What happens if something breaks?
7. I know that most software is in a continual stage of improvement and development. Who pays for the updates to the Payment Ranger™ system?
8. We are continually trying to improve our penetration into the Special Finance market. How will this product help?
9. We are continually trying to improve our Customer Satisfaction index. The use of the Payment Ranger™ system seems like it would reinforce the dealership image of being an upfront, straight forward place to shop.
10. Some of our customers will object to payment estimates that select the longest term that is commonly available for their payment quotes. They might want to only consider three or four year financing for a new car.
11. Many of our customers do not want to shop by payment. They want a cash price quote for their transactions.
12. Who controls the profit margins on our customers? Are those numbers set by Payment Ranger™?
13. We are trying to increase our sales reach for X plan customers that qualify for special factory price incentives. We're also trying to reach out more to some of the other special interest companies for which we have agreed will get special pricing. How does the Payment Ranger™ system accommodate those customer groups?
14. I still don't like the idea of quoting payments to a customer without them at least driving the car and committing to buy it first.
15. It doesn't seem like this system is right for every customer all the time.
16. My dealership is doing very well right now. I don't think that I need this system.
17. My sales staff is inexperienced right now, but they all have good attitudes and are willing to learn. Will this system be good for our dealership?
18. We seem to get a lot of incoming sales calls, but I'm not certain that we're getting enough of those customers in the door.
19. We don't seem to be closing as much of our internet traffic as we could.
20. Sometimes our salesmen seem to walk around some of our units that probably won't pay them much gross. What can we do about that?
21. Some of our salesmen don't seem to want to make any deal that doesn't pay them a huge gross. I know we are losing potential sales.
22. What if a customer comes in that wants to use his credit union? How does the Payment Ranger™ system accommodate that customer?
23. Our dealership would like to license the Payment Ranger™ for use as a select closing tool, but we may not want to commit to a strong advertising campaign that promotes it. Is that okay?
24. Our dealership just doesn't seem to get enough walk in traffic, regardless of how much we spend on print, radio, or television.
25. Does the Payment Ranger™ system only work on new cars?
26. If a customer is comparing a two versus a four wheel drive vehicle, will that difference in payment show up immediately?
27. We are enrolled in several dealer cash programs based on sales incentives of particular new models. Can we use part of that money in pricing our vehicles to customers?
28. Who is this guy who came up with this system? Was he ever even in the car business?
29. What's he trying to do now with this system? Is he trying to bite the hand that feeds him?
30. Does Payment Ranger™ have any video clips available for our dealership to use while advertising on television?
31. Why should we expect an ad that touts Payment Ranger™ to work better than any of our other advertising?
32. What if this system doesn't work well at our dealership? Are we stuck with it forever?
33. Isn't this the greatest thing since sliced bread?

Won't my F&I manager hate this program?
It depends. Will your F&I manager hate that their customers are at least approximately on the right vehicle for their budget? The F&I manager sets the rate to be quoted and the term to be quoted on every year model that is to be sold, and works with the sales department to determine at which credit tier to quote a given customer. Whether your F&I department decides to hold one point or two points on every payment estimate is completely up to your dealership. If all payment estimates that were provided the customer were based on figures that were determined by the F&I department, that wouldn't be so bad.

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Shouldn't we at least pack the payment estimate with a service agreement and a little room for some credit insurance?
Certainly you can. The Payment Ranger™ system may be set up to easily accomplish that. Whether the amount financed contains a service agreement or more front end gross is completely up to the dealership.

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My F&I department doesn't like anything, and wants absolute control of all matters dealing with the financing of cars. I'll bet they'll hate this system.
Isn't the tail now wagging the dog?

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When rebates from the factory change, which sometimes is pretty often, we have to update hundreds of paper net sale price tags. Can you help?
Change the rebate amount once in the Factory Incentives Data Table and the changes are reflected immediately on all cash sale and payment estimates throughout the dealership lot.

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Is the Payment Ranger™ expensive?
For most dealerships the additional monthly sale of just one vehicle will pay for the system.

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How about support for the system? What happens if something breaks?
Support is provided by New Age Digital, a Richmond based company with a very professional and competent staff of experts in the field.

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I know that most software is in a continual stage of improvement and development. Who pays for the updates to the Payment Ranger™ system?
Version updates and improvements are included with the dealership's monthly license fee.

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We are continually trying to improve our penetration into the Special Finance market. How will this product help?
Special Finance customers will soon be able to browse the entire dealership new and used lots to see which vehicles for which they qualify based on their equity position and their payment cap. Only those vehicles for which the customer has pre-qualified will a monthly payment range be displayed.

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We are continually trying to improve our Customer Satisfaction index. The use of the Payment Ranger™ system seems like it would reinforce the dealership image of being an upfront, straight forward place to shop.
Yes, reports seem to indicate that customers love the Payment Ranger™ system, and by association the dealership that provides it.

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Some of our customers will object to payment estimates that select the longest term that is commonly available for their payment quotes. They might want to only consider three or four year financing for a new car.
Just select the drop down table for Custom APR quotes and put in whatever rates and terms will suit that customer the best.

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Many of our customers do not want to shop by payment. They want a cash price quote for their transactions.
Just set the Payment Ranger™ system to show Net Cash Only.

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Who controls the profit margins on our customers? Are those numbers set by Payment Ranger™?
All rebate amounts, low APR incentives, wholesale trade allowances, interest rates and terms, customer credit rating tiers, as well as sale prices are wholly and entirely set by the dealership.

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We are trying to increase our sales reach for X plan customers that qualify for special factory price incentives. We're also trying to reach out more to some of the other special interest companies for which we have agreed will get special pricing. How does the Payment Ranger™ system accommodate those customer groups?
Just set the Price toggle on the customer input screen to whichever special price level that you wish. All payment estimates for that customer only will now be based on that special select price level. Tell them about the Payment Ranger™ system, and have something really special, besides just price, to bring those customers in.

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I still don't like the idea of quoting payments to a customer without them at least driving the car and committing to buy it first.
The Payment Ranger™ system always provides a payment range, not an exact payment quote. The dealership management will review the figures that make up the estimate and make any necessary changes or adjustments before any exact quote is ever given to a customer.

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It doesn't seem like this system is right for every customer all the time.
No it isn't. This system provides a selling tool, and like any tool it may be used improperly at times if that's what a person chooses to do.

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My dealership is doing very well right now. I don't think that I need this system.
Let's look at it this way. Your dealership has many closing skills at their disposal. Your management knows the difference between minimizing and maximizing an objection before overcoming the objection. They know when to use a Ben Franklin close, and they are experts at need awareness before need satisfaction. Your management team members are all masters at downstream selling. Wouldn't it be great to give them just one more tool to slip onto their belt to use whenever they saw fit?

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My sales staff is inexperienced right now, but they all have good attitudes and are willing to learn. Will this system be good for our dealership?
If your sales staff can greet a customer and handle some basic needs assessment questions, they can greatly benefit from this system that lets them automatically provide the right answers to a customer's price or payment questions without hesitation or delay, quickly and accurately one hundred percent of the time.

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We seem to get a lot of incoming sales calls, but I'm not certain that we're getting enough of those customers in the door.
The Payment Ranger™ system is a brand new, dynamic, fun product for the customer to use. They may not find the Payment Ranger™ system available at any other competing dealership that they call. It's certain that many of those phone ups will come in to your dealership in order to play with this exciting new shopping toy.

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We don't seem to be closing as much of our internet traffic as we could.
See above.

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Sometimes our salesmen seem to walk around some of our units that probably won't pay them much gross. What can we do about that?
As long as the customer doesn't walk around the units, then as the customer scans the vehicle bar codes he will receive the dealership structured estimate of his payment or price.

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Some of our salesmen don't seem to want to make any deal that doesn't pay them a huge gross. I know we are losing potential sales.
Whenever a customer scans a vehicle bar code, the dealership structured estimate of that customer's payment range or price will be displayed for the customer to consider. Discuss with the salesman as you input the initial customer data which of the several dealer defined price levels will suit that customer the best.

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What if a customer comes in that wants to use his credit union? How does the Payment Ranger™ system accommodate that customer?
Just input the customer's own credit union rates into the drop down custom APR table. All payment estimates provided that customer will be based on that custom APR table.

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Our dealership would like to license the Payment Ranger™ for use as a select closing tool, but we may not want to commit to a strong advertising campaign that promotes it. Is that okay?
Within the constraints of the licensing agreement, your dealership may use the Payment Ranger™ system anyway it sees fit.

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Our dealership just doesn't seem to get enough walk in traffic, regardless of how much we spend on print, radio, or television.
Payment Ranger™ may be the first genuinely new idea in automotive advertising in quite a while. With agreed upon exclusivity within your dealership's brand and market area, your dealership can drive traffic to your dealership's lot by trumpeting the advantages of using this convenient, handheld system. Bring in curiosity shoppers, browsers, and cross brand traffic who will all want to try this nifty new approach to buying a car.

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Does the Payment Ranger™ system only work on new cars?
The Payment Ranger™ system works exceedingly well by comparing a customer's expected monthly payment range on new cars, used cars, and all minivans, trucks, and sport utility vehicles. Let the customer take their time at your dealership as they browse every vehicle that interests them on your entire lot.

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If a customer is comparing a two versus a four wheel drive vehicle, will that difference in payment show up immediately?
The difference in the payment amounts will show up right away.

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We are enrolled in several dealer cash programs based on sales incentives of particular new models. Can we use part of that money in pricing our vehicles to customers?
Just input the amount of the available dealer cash on a particular model and then select the percent of that available dealer cash that you want used in the transaction, anywhere from zero to one hundred percent. You can change the dollar amount or percent to be used at any time. The correction will be reflected immediately in the next customer scan.

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Who is this guy who came up with this system? Was he ever even in the car business?
Michael Crites is the true inventor of the Payment Ranger™ system. He sold his first car on his first day on the job in 1973. Since then he has held many positions in the automobile business including Finance Manager, Fleet & Marketing Manager, Internet Manager, Salesman, Dealer Champion, SVT Team Leader, Inventory Manager, Special Finance Manager, General Sales Manager, Training Manager, and Customer Relations Manager. Prior to Payment Ranger LLC, he spent the last eight plus years at Universal Ford in Richmond, Virginia where his sales earnings and customer satisfaction ratings were among the best in the company.

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What's he trying to do now with this system? Is he trying to bite the hand that feeds him?
The Payment Ranger™ system is marketed to dealerships, not to individual customers, so the dealership is the customer that the Payment Ranger™ must please. The system is designed to increase dealer traffic and help increase sales closing rates. The Payment Ranger™ system is designed to increase dealer profits, not lower them.

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Does Payment Ranger™ have any video clips available for our dealership to use while advertising on television?
Payment Ranger™ is happy to supply script ideas for radio, television, or print. View our sample television commercials on our main home page. The taglines may be easily chanegd to accomodate your car dealership. All Payment Ranger™ themed advertising is honest, upbeat, and reflects the style and character of both Payment Ranger™ and your automobile dealership.

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Why should we expect an ad that touts Payment Ranger™ to work better than any of our other advertising?
Customers indicate to us that they most probably would visit a dealership that offers them this straight forward and easy to use shopping tool. This is because Payment Ranger™ addresses a customer's strongest curiosity; "What are my payments on this vehicle?"

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What if this system doesn't work well at our dealership? Are we stuck with it forever?
At this time, the initial sign up period for the Payment Ranger system is just one year, renewable for an additional twelve months if as expected things are going well.

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Isn't this the greatest thing since sliced bread?
Yes, yes it is, or at least we all here hope so. Please feel free to call at any time with questions or comments. Thank you.

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