The Customer Menu
Through the Customers Menu you can add, edit and delete customer
information.
Clicking on any of the images below will open a larger version in a new
window.
Creating a New Customer
Let's add a customer named Bob Jones, who has five hundred dollars cash
down payment, a trade in with a working appraisal figure of twenty-two hundred
dollars, and a thirty-six fifty payoff.
Customer Credit

Now, from the brief five liner credit app that Bob has given us we think
that naming Bob an A credit tier will give us the type of estimate results
that will be appropriate for him. Of course all the basis for all financial
assumptions is completely controlled by the dealership. We need to
be sure that on a dealership level we generally agree by what is meant by
an A customer as compared to a B. As long as there is a level of consistency
between the APR/Finance table, the Factory Incentives table, and what we
call the credit worthiness of a customer credit level A or B, the payment
range estimates will be accurately prepared.
Pricing Levels
The Price Level box lets you pick whichever particular plan of profitability
is appropriate for this customer's payment estimates. Like all the assumptions
tables, these settings are completely controlled by the dealership. In this
example, we have set up R to refer to Retail Pricing, S to Sale
Price, P for Preferred Pricing, perhaps to match internet pricing,
and Q for customers that we want to quote as close to invoice or cost
as we possibly can afford. Dealer management decides to quote Bob at
price level S.
Leasing and Balloons
Some customers and dealerships have decided to avoid lease or balloon payment
calculations. Other dealerships embrace the idea of putting the customer
on a shorter term trading cycle. Bob has said he's comfortable with whatever
will give him the lowest payment and the best buy. We also subtracted seven
points from his residual adjustment because Bob normally drives a fairly
high number of miles per year. We also selected NO to including Bob's tax
and tag fees in his initial payment estimate.
Create the Customer
We now click on Create.
Final Steps
Bob's PDA ID is now generated, and he is #64. On this final screen, we can
add any custom APR Bob may have, for example rates from his Credit Union,
and any applicable coupons. We will discuss these in more detail later.
Next - The PDA
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