Richmond Ford Sales Staff Testimonials

"The first time that we used Payment Ranger™ with an actual customer, they purchased a car. The husband and wife originally wanted a light pickup truck to replace their aging F-150 with a better gas mileage vehicle. The only small trucks that we had at the time were very expensive 4X4 models, not any economy trucks. Anyway, after answering a question or two about their credit, we decided to try the Payment Ranger™. After scanning about a couple of dozen different things, they came across a stick shift Mitsubishi that was only $262-265 per month. We wrapped up the sale that evening..

"Another salesman had a set of customers that would not say almost anything. They refused to give their name, any buying information, just nothing. We introduced them to the Payment RangerTM , and set it to cash sale to make the shopping experience as non-confrontational as possible. They clicked on one car, apparently to test the concept, and then scanned a second vehicle. They asked if they could really buy that Town Car for the price on the display screen. When we assured them that they could, they bought the car, as well as then opening up then and telling us anything that we wanted to know."

"I had a customer who was in the automotive gaskets business, and he really knew a lot. He and his wife were shopping for a Mustang convertible perhaps, with good credit but a ton of negative equity, and he was really enjoying using this new payment tool. We were scanning the new 2006 and the used 2006 models when we passed a new 2005 leftover model on the showroom floor. The New Car Sales Manager had had me set the payment and price estimates on that model to include 100% of the dealer cash, so the payment range was only about twenty dollars a month more than the used car. He bought the vehicle and his wife was nearly in tears with joy."

"This fellow came into the showroom on Saturday morning after the sales meeting. He'd had a little chance to browse the truck lot while we had all been upstairs. Anyway, we set up the Payment Ranger™, and went back outside. On the second truck he scanned, he asked me if he could really get that truck for that payment. I knew by then that was a good question. 'Well, sure,' I said, 'if that's what it says'. He replied, 'I'll take it'".

"A waitress where I have lunch sometimes had been hearing about the Payment Ranger™ from time to time from me, so naturally she wanted to try it when she decided to shop for another SUV. She had excellent credit, an older trade-in and a tight, tight budget. We found some higher mileage used trucks that might have worked, but we also noticed that the incentives on the new XLS Escapes gave her a good payment too. We were about to wrap up one of those new 2007s when she took a last scan check at a very fully equipped 2006 on the showroom floor. At only about $30 more per month, she had no trouble at all saying yes, yes, yes. I still see her sometimes when I have lunch, and she still loves her new vehicle."

"This was another late night sale that I was glad we could speed along. A repeat dealership customer wanted to trade their 2000 pickup for newer F-150 model as long as the payments wouldn't be too awful since they hadn't been used to making any payments for a while. Everything he liked turned out to be just over $500 per month. Supercab, Supercrew, it didn't matter, if it was a good looking Lariat truck that he liked, it was about $500. Well, since they were all in that same range, we concentrated not on figures, but on finding the truck they liked the most. Once inside, we did have to trim the deal up slightly so that we could all go home a little faster, but there is no question that if we hadn't gotten their thinking up on the lot, there would have been no way to close the sale that evening as we did."